What is SEO?

SEO is Search Engine Optimization, this is the process of affecting the ability to easily view ones web page in a search engines natural or organic results. In plainer language, an SEO will produce results in order based on their ranking on the first page of a search engine, very easily accessible and easy to see. In theory, every business is going to want their web page to come up first on the search engine. This is what leads us to the great debate of what a webpages ranking factors will be.

When we think of search engines what is the first thing that comes to mind? A lot of people instantly say Google without the blink of an eye, so let’s talk a little bit about Google. After reading through “The Myth of Google’s 200 Ranking Factors” by Gianluca Fiorelli, I would have to say that I probably side with him on his views of there not being a certified list of rankings that Google uses. However, this does not mean that there are not useful lists, nor does it mean that there aren’t useful portions of lists. I feel as though every list is going to have some biased to it so it would be hard to find an actual list that is credible.

Another thought that came to mind while I was reading this article was “I wonder if Google ranks web pages higher that use their tools”. The author discusses how “Youtube” comes up as a ranking, as well as “Google Analytics”. It makes you wonder if they do that so more people will use their tools such as “Google Analytics” and “Youtube”. In my own personal opinion, I believe that these factors probably do take a role in the ranking system at Google.

Keyword Density came up as a ranking for Google in the article. It did not really surprise me considering the search engine is based on words. However, the author did not seem to like the idea of Keyword Density playing a role in Google’s SEO ranking. He actually goes onto say that “Keyword Density never was a Google’s ranking factor. Never.” I would have to agree with the author on this thought. I do not think the more times a key word appears on your page the more likely it will to be ranked higher at all. It could very well be the exact opposite of this.

I’d like to also talk a little bit about the difference between ranking and indexing. When we talk about ranking, we are talking about the order of the contents. However, when we are talking about Indexing it is different. Indexing is used to determine what to suggest as an answer to a query with the words or phrases composing it. For example, you might research a specific question, and the most popular website could be at the bottom of your search engine. This would be because another web site was able to correctly answer your query specifically by identifying your words or phrases used.


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