Brief description of Inbound Marketing in a nutshell: Inbound Marketing is when you attract qualified prospects to your business and will keep them coming back for more (as described . After reading the article “The Inbound Methodology” by HubSpot, I found myself doing a lot of thinking. As an online customer, (which I am from time to time) I want ads to be targeted at me from the companies I am buying goods from. Some people might find it a little bit creepy that companies gather information on you based on items that one might buy from that company/website. However, I find it kind of intriguing, I would rather be approached with an ad that is targeted at my interests as opposed to an ad that is not in my interests. What do you think about companies demonstrating inbound marketing?
One of the major themes discussed in the article that I found extremely important is ‘personalization’. This involves creating your product or content to the wants and needs that the people who are purchasing your product may have. This is important because your product is going to be more attractive to the customer. As I stated above my opinion already, however, would you not rather have a product geared at you directly to your wants and needs? Another great thing about personalization is that as time goes on, the more you can learn about your customer and their interests so you can better target their needs.
Although I have never dealt with a CRM software of any sort (Customer Relationship Management), after reading this article I feel as though they are probably very beneficial. When you can store personal information that the customer shares with you in a database, you can then pull up information on a customer at the snap of a finger. You could save e-mails, purchases the customers made, or even general information you want to remember about the customer. That is one main thought I will be taking away from this article.
I enjoyed reading the delight portion towards the end of the article. It goes to show that the job never goes unfinished. “Just cause somebody has wrote you a check doesn’t mean you can forget about them!” This is a line from the article. It is true. In order to maintain a steady relationship with that customer that you just made a sale to you always need to follow up with them and get some feedback. One tool that the article says is good to reach out to your customers is surveys. The best way to find out what someone wants is by asking them, correct? Then why not write a survey for your customers to fill out for some feedback. This way you can ensure you are giving your clients what they are looking for.
Something else to delight your customers is social monitoring. Checking tweets, likes, dislikes, comments, of your customers online. I feel as though this is also a very beneficial strategy. People truly do express themselves on social media. As a business you might get a need/want from a customer who maybe would not have expressed that need/want in a face to face meeting.
Example: My good friend Greg was on twitter complaining about how his Direct TV was not working. Direct TV (verified twitter) tweeted him back immediately apologizing for the inconvenience. It did not fix the problem instantly, however, they acknowledged that he was experiencing difficulty which made him feel better.